CRM Specialist - Retention

Paris, IDF, FranceFull-time

Company Description

We are music and tech fans hailing from all over the globe, working to make Deezer the most personal music streaming service. 

From data scientists to tech experts, artists & labels specialists to marketers, and even in-house music editors, our team is spreading the love for music to over 180 countries. Supporting local and international artists and bringing them closer to their fans is our mission - we believe music is about diversity, multiculturalism and togetherness. 

Ready to join the team? We're all ears.

Job Description

We are looking for a CRM Specialist to join our team in Paris. The ideal candidate will have CRM and marketing experience and a strong passion for music. The CRM specialist will focus on churn prediction and prevention via clear, personalized, multichannel CRM campaigns. The CRM specialist will report to the Director of CRM - Lifecycle and work closely with the Data, Product, Marketing, Brand, Payment, and Editorial teams.

What you will do: 

  • Build user lifecycle journeys to drive increase in customer engagement
  • Deliver a series of multi-channel CRM communications spanning emails, push notifications, in-app messages, SMS and WhatsApp messages.
  • Production management of communications including initial briefs, targeting and data selection
  • Creation of emails using HTML and CSS coding - candidates must show creativity when designing and developing communication
  • Analyse effectiveness of journeys, gather user insights and report results to all stakeholders
  • Development and analysis of test and learn strategies to optimise communications effectiveness; feeding all insights gained from past campaigns to create a continuous process of testing and improvement
  • Building strong relationships with Data and tech teams, to introduce and implement communication journeys that will impact customer lifetime.
  • Contribute to the global CRM strategy 


  • Team player. We stand strong as a team rather than as a sum of talents and are willing to accept feedback and share our know-how to deliver the best experience possible to our users
  • Must be proactive and self-directed
  • Customer-oriented attitude
  • +4 years of marketing or customer relations experience in a multinational company
  • Strong interpersonal skills and a drive to get things done collaboratively
  • Excellent planning, analytical skills and project management
  • Ability to be creative and use their initiative to develop new ideas
  • Passion to learn and progress in CRM marketing
  • Quality, accuracy and attention to detail are critical
  • Excellent verbal communication skills, with the ability to communicate clearly, effectively and appropriately with colleagues, suppliers and others at all levels
  • Able to effectively prioritise workload, set up systems to organise and manage administrative work
  • HTML and CSS skills are advantageous 
  • Experience working with tools such as Braze and Twillio beneficial 
  • Working proficiency in English. Additional language is a plus
  • True music fan ;)

Additional Information

Life @ Deezer HQ:

  • Start-up environment with an at home vibe and outdoor space.
  • Kitchen stocked with free drinks and snacks daily.
  • Friday drinks & seasonal parties.
  • Flexible WFH policy.
  • Hackathons & meetups.

We are an equal opportunity employer.