ASO Manager

Paris, IDF, FranceFull-time

Company Description

We are music and tech fans hailing from all over the globe, working to make Deezer the most personal music streaming service. From data scientists to tech experts, artists & labels specialists to marketers, and even in-house music editors, our team is spreading the love for music to over 180 countries. Supporting local and international artists and bringing them closer to their fans is our mission - we believe music is about diversity, multiculturalism and togetherness. Ready to join the team? We're all ears.

Job Description

How about you?

Deezer is looking for an exceptional growth marketer to lead and shape our App Store Optimization (ASO) strategy and roadmap. With a results driven, an innovative and evangelist mindset, and a proven track record of improving ASO presence, rankings and installs, you will drive growth to Deezer’s app worldwide by seizing every opportunities to bring new users to discover and engage with our platforms.

You will work within the Digital Marketing organization, leading the ASO strategy across our key countries and main applications. You will be working closely with various stakeholders within the Company, from Creative Designers to Product and Local Marketing, while ensuring that we are at the forefront of the latest developments in ASO for the main Stores.

As a core leader within our team, you will always look for new opportunities to increase our volumes of new users, working closely with analytics, paid and organic acquisition teams, to understand the performances of our App Store acquisition campaigns and their impacts on our key conversion funnels.

What you will do:

  • Own the App Store Optimization (ASO) roadmap for all Deezer’s apps, worldwide.
  • Overseas planning, KPIs, delivery and measurement in-line with core business priorities.
  • Define the strategies to increase visibility, keyword rankings, and conversion rates to ultimately bring more new users to register to Deezer’s application.
  • Report on Deezer's apps acquisition performances to key stakeholders and improve our automatic reporting capabilities.
  • Conduct regular benchmarks and competitors analysis to nurture our Product and Marketing teams with actionable insights.
  • Contribute to the company’s App Store Optimization guidelines and become an ASO evangelist internally.
  • Stay current on the latest innovations in app store optimization for both iOS and Google Play and bring new initiatives.
  • Work closely with our Creative and Brand strategists to always create assets that convey our Brand positioning. 
  • Liaise with Product Marketers and Paid Acquisition teams to ensure the right alignment with their roadmaps, and support our up and coming acquisition campaigns and new features releases.
  • Work with external agencies and internal stakeholders to gain insights and identify areas for improvement.
  • Key contact for some special operations and transversal projects.
  • Work closely with the ASA manager to conduct new creative tests and develop synergies.
  • Develop synergies with our Web acquisition and Product teams to always look for new ways to grow our user bases.
  • Develop Deezer’s visibility on third party stores (Huawei,  Windows, Amazon).


What we are looking for:

  • 3-5 years of experience in ASO with successful strategy implementation, achieving significant app user growth, preferably in online entertainment.
  • A passion for ASO, including knowledge of app store algorithms, optimization methods and effective strategies for growing app installs.
  • Analytical mindset with an expert level proficiency in Excel, a passion for data report analysis and case studies.
  • Innovative and business focused spirit to constantly challenge the status quo in a competitive environment
  • Great collaborator and communicator that can give clear direction to creative teams, whilst cross-functionally with a number of different disciplines.
  • Create and present high-quality documents and presentations to senior leadership both inside and outside the company.
  • Good presenting skills and a strong ability to build relationships with key partners across senior levels.
  • Sensitivity for organic web/SEO is a plus
  • Should be self-motivated and able to work effectively in an autonomous environment, proactive and persistent 
  • Ability to work well with many types of people across multiple global offices.
  • Comfortable with multi-tasking in a very fast-paced work environment
  • Work proficiency in English 
  • Understanding of German, Portuguese and/or French is a plus

Additional Information

Life @ Deezer HQ:

  • Start-up environment with an at home vibe and outdoor space
  • Kitchen stocked with free drinks and snacks daily
  • Friday drinks & seasonal parties
  • Gym access, plus yoga, pilates and boxing classes
  • Hackathons & meetups

We are an equal opportunity employer.