Paris, IDF, FranceFull-time
We are music and tech fans hailing from all over the globe, working to make Deezer the most personal music streaming service. From data scientists to tech experts, artists & labels specialists to marketers, and even in-house music editors, our team is spreading the love for music to over 180 countries. Supporting local and international artists and bringing them closer to their fans is our mission - we believe music is about diversity, multiculturalism and togetherness. Ready to join the team? We're all ears.
Within the Performance Marketing department - in charge of driving paid and organic user acquisition - you will be reporting to the Head of Performance Analytics.
Your mission will be to orchestrate data collection, analysis and enable performance optimisation projects across our website and mobile apps. You will be working closely with Marketing, Product and Tech teams to turn data into actionable growth hacks.
Your responsibilities will include:
Tracking & data quality
Accompany teams in collecting the data needed for their projects
Make tracking recommendations to enrich insights : coordinate projects with technical teams, influence their roadmap
Test and validate tracking implementation with technical teams
Investigate alerts and bugs
Manage our Tag Management and Heatmap solutions
Leverage data into powerful insights to support user growth
Monitor web & app performances and user behaviors on key journeys
Accompany product and marketing teams on their projects: provide KPIs, ad hoc analysis or dashboards to help them assess success
Based on your analysis, identify new opportunities to drive growth and user retention
Set-up compelling dashboards
Contribute to & monitor AB testing roadmap
Optimise Analytics Framework
Maintain and safeguard Analytics tools
Partner up with Marketing, Data, Product and Tech in company-wide data-related projects
Work with legal to ensure we are up to date with latest policies
What we are looking for:
Master’s degree in business, marketing or engineering
4+ years experience in Data Analysis, Web/UX Analysis or Traffic Management
Excellent knowledge of Google Analytics
Knowledge of a Tag Management System.
Experience defining a tracking plan for a website or an app.
You know how to find improvement points and troubleshoot tracking implementations on websites and/or mobile apps.
Intermediary/Advanced knowledge of SQL
Knowledge of Google Big Query is a strong plus
Experience collaborating with developers
Knowledge of main acquisition channels (SEA, SEO, Display, App, Affiliate, etc) and a "CRO" mindset.
Evangelist and comfortable speaking with both marketers and developers
Fluent in English
Life @ Deezer Paris
We are an equal opportunity employer.