Head of Paid Acquisition

Paris, IDF, FranceFull-time

Company Description

We are music and tech fans hailing from all over the globe, working to make Deezer the most personal music streaming service. From data scientists to tech experts, artists & labels specialists to marketers, and even in-house music editors, our team is spreading the love for music to over 180 countries. Supporting local and international artists and bringing them closer to their fans is our mission - we believe music is about diversity, multiculturalism and togetherness. Ready to join the team? We're all ears.

Job Description

Context : 

As part of Deezer growth on a global scale, our Performance Marketing department is looking to take paid acquisition to the next level. To do so, we are looking for a Head of Paid Acquisition.

What you will do :

As Head of Paid Acquisition, you will be in charge of digital media buy on a global scale and be responsible for defining and implementing Deezer paid acquisition, relying on a team of 6+ experts that you will have at heart to up-skill and grow. Your mission will include :

- Define and deliver a winning paid acquisition, driving qualitative new paying users for Deezer, using a variety of paid digital channels (SEA, social ads, display, affiliates, video ads), on web and app environments, with a constant search for improving Return on Investment.

- Work hand in hand with the brand marketing and media strategy teams to develop and execute high quality, high scale digital media campaigns aimed at reaching awareness, brand preference and engagement objectives on a specific target audience.

- Ensure the Paid Acquisition team gains agility to grasp growth opportunities. This includes focus on  : testing process & pacing, creative assets quality & renewal pacing, user journeys optimizations, reliable tracking & data, etc…

- Build strong relationships with other internal teams, in a collaborative state of mind : media strategy, organic acquisition, performance analytics, brand marketing, product marketing, creative studio & copy, data, product & tech, content, finance, legal… 

- Gather and share regular best practices internally to grow a acquisition state of mind, that would be data-driven and documented

- Team management and ongoing training of 6+ media & acquisition managers with different levels of seniority, making sure each of them grow into their roles and in expertise in their field

- Stay abreast of the competitive landscape and develop new initiatives

- Develop and foster exceptional relationships with partners across the entertainment + media industry and relevant endemic industries


What we are looking for :

  • 10 years+ experience in digital media and paid acquisition, with a focus on performance-oriented campaigns
  • Experience in scaling teams and processes in a high-growth environment.
  • Understanding of the technical & data environment around digital media buy, attribution models and creative best practices
  • Experience in managing senior profiles and make them grow in a challenging environment
  • Advanced analytical skills and confidence working with numbers.
  • An experience in a media agency is a plus. 
  • Comfortable with multi-tasking in a very fast-paced work environment
  • Fluent in English 
  • Leadership, Curiosity, Analytical skills, Self motivation
  • Problem-solving, Team player, Proactive, Objective-driven
  • Strong interpersonal skills and a drive to get things done collaboratively

Additional Information

Life @ Deezer HQ:

  • Flexible working policy with up to 10 days/month remote work
  • Home of music : deezer premium family subscription offered, opportunity to attend private artists sessions, amazing deezer parties for employees
  • English or French language courses open to all
  • Gymlib partnership + gym room and yoga/pilates classes on site
  • Headquarters in the heart of Paris, at home vibe and rooftop with amazing city views
  • Cafeteria stocked with free drinks and snacks daily and weekly casual drinks
  • Hackathons & meetups

We are an equal opportunity employer