Media & Acquisition Manager

Paris, IDF, FranceFull-time

Company Description

We are music and tech fans hailing from all over the globe, working to make Deezer the most personal music streaming service. From data scientists to tech experts, artists & labels specialists to marketers, and even in-house music editors, our team is spreading the love for music to over 180 countries. Supporting local and international artists and bringing them closer to their fans is our mission - we believe music is about diversity, multiculturalism and togetherness. Ready to join the team? We're all ears.

Job Description

Context:

Based in Paris, the Paid Acquisition team is organized by channels : SEA & Google ads, Social Ads, and Display & Affiliates. As Media & Acquisition Manager, you will work in one of these teams and grow Deezer userbase and engage them on a global scale.

What you will do:

  • Build a successful acquisition media plan tailored to each market context and business needs : splitting the digital budget between objectives (brand awareness, consideration, conversion, re-engagement) and media partners in order to gain new engaged Deezer users and/or re-engage existing users 

  • Launch, follow, and optimize digital campaigns to reach the objectives defined in the media plan. 

  • Monitor continuously the results of digital campaigns to define and implement corrective actions and impulse initiatives

  • Develop and monitor metrics, and provide weekly channel reporting to management as well as deep-dive analysis to uncover strategic insights and action plan

  • Conduct formal A/B testing plans to optimize campaigns and channels 

  • Grow in expertise on a given channel (among SEA & Google ads, Social Ads, Display, Affiliates, Video Ads) : stay abreast of the local and global competitive landscape, challenges and opportunities

  • Lead excellent customer experience testing and optimizations throughout the customer journey (ad creative, ad placement, landing page experience, conversion forms, post-conversion engagement, …) hand in hand with product and performance analytics teams

  • Drive media learning agenda prioritizing tests and trials, and gathering all learnings to feed internal knowledge (esp. brand marketing team)

Qualifications

What we are looking for:

  • You hold a Master’s Degree in Economics, Business, Marketing

  • You have at least 1 year of marketing experience in a digital environment: online marketing, online advertising, traffic acquisition or marketing analytics. Experience of mobile ads being a plus.

  • You are comfortable with working in technology-based environment

  • You have ability to work well with many types of coworkers across multiple global offices

  • You are comfortable with multi-tasking in a very fast-paced work environment

  • You have strong analytical skills with an expert level proficiency in Excel and a passion for data report analysis

  • You are self-motivated and able to work effectively in an autonomous environment, proactive and persistent 

  • You speak English fluently. French, German or Brazilian Portuguese are a plus

Additional Information

Life @ Deezer HQ :

  • Flexible working policy with up to 10 days/month remote work
  • Home of music : deezer premium family subscription offered, opportunity to attend private artists sessions, amazing deezer parties for employees
  • English or French language courses open to all
  • Gymlib partnership + gym room and yoga/pilates classes on site
  • Headquarters in the heart of Paris, at home vibe and rooftop with amazing city views
  • Cafeteria stocked with free drinks and snacks daily and weekly casual drinks
  • Hackathons & meetups

We are an equal opportunity employer