Marketing Manager MENA

Dubai, United Arab EmiratesFull-time

Company Description

Just Hack it!

Deezer is a global music streaming service with over 53 millions of tracks and a leading presence in over 180 countries, with 14 million monthly active users.  

Behind the code and the pixels is our team of 500 music lovers, and we’re building something incredible together. Want in? If you’re looking for an adventure, not just a job, and you fancy seeing ideas come to life in a heartbeat, you’re in the right place.

We dare to challenge the status quo and believe innovation is part of our DNA.

Job Description

What you'll do:

  • Responsible for implementing a Marketing strategy focused on increasing brand awareness, generate subscribers and ultimately increase our market share and revenues.

  • Coordinate all regional marketing activities to ensure consistency across Brand Marketing , Performance Marketing , Social and Channel marketing.

  • Support Central teams in optimising content and links for search engine and App store optimisation.

  • Develop, plan and execute B2C marketing campaigns (TV, digital, offline & OOH, events, experiential), including asset production with Central Acquisition, Brand and Studio teams.

  • Manage local media and creative agencies as required.

  • Oversee, plan and execute all local marketing related CRM and product marketing activities as the central point of contact for central marketing teams in HQ.

  • Work closely with local business development on all brand and B2B campaigns to ensure consistent communication, tonality and imagery

  • Identify & develop B2C partnerships with external companies and brands to expand Deezer’s local reach and attract users within the partner’s audiences. Execute collaborative campaigns with partners including hardware and connected device manufacturers.

  • Work closely with Central Channel Marketing Manager and Business Development teams on a long term activation of partnerships and local rollout of global B2C partnerships.

  • Develop technical integrations for content highlights and app integrations in partner websites & apps to offer seamless user journey. Plan and lead the technical developments for local initiatives.

 

Qualifications

What we're looking for:

  • Minimum marketing/business/commerce related degree

  • MBA (desirable)

  • P.O.P - Positive, optimistic, proud

  • Needs to be vision oriented (forward strategic thinking), analytics with a creative flair

  • Previous proven track of owning successful marketing campaigns

  • Essential previous Digital Marketing experience

  • Comfortable working in technology-based environment

  • Previous experience within cross-functional role

  • Prioritising and is organised

  • English, Arabic 

 

Additional Information