Artist Marketing Manager - Maghreb

Casablanca, MoroccoFull-time

Company Description

Just Hack it!

Deezer is a global music streaming service with over 53 millions of tracks and a leading presence in over 180 countries, with 14 million monthly active users.  

Behind the code and the pixels is our team of 500 music lovers, and we’re building something incredible together. Want in? If you’re looking for an adventure, not just a job, and you fancy seeing ideas come to life in a heartbeat, you’re in the right place.

We dare to challenge the status quo and believe innovation is part of our DNA.

Job Description

 

  • At a local market level, liaise with label/aggregator country representatives and artist managers to discuss upcoming releases and Artist Marketing campaigns.

  • Evangelise about Deezer to labels, aggregators and artist management companies, explaining the product and Deezer’s reach.

  • Identify the right local artist releases to run Artist Marketing campaigns that will maximise user engagement and streams as well as brand awareness for Deezer.

  • Organise pitch process for playlisting and priority release schedule and communicate this to editorial team.

  • Discuss suitability of releases with editorial team regarding playlisting and then negotiate with label and artist teams to secure artist support and involvement.

  • Communicate regularly into the Global Artist Marketing team to ensure local/regional Artist Marketing activities are in line with the Global Artist Marketing strategy while also adjusting for local nuances where applicable.

  • Ensure Deezer is included in all artist/label general links to music where other music streaming companies are listed.

  • Plan and execute Deezer artist events and content and negotiate and confirm artist involvement and support.

  • Track, analyse and optimise Artist Marketing campaigns while they are running and report on results post campaign.

  • Monitor and understand music and artist trends in Deezer for the local market and communicate to the Global Artist Marketing team how artists/songs are performing in the local territory.

  • Identify possible media partners in your territory who would be a complementary fit and who could amplify the Deezer message and widen the reach of a Deezer Artist Marketing campaign.

  • Work closely with editorial, social media and comms teams on campaigns.

 

Qualifications

 

  • Fluent Arabic speaker (written and verbal)

  • Full proficiency in English (written and verbal)

  • In-depth knowledge of key music genres in the region (Maghreb: Morocco, Algeria & Tunisia), latest artists, releases and music industry and music technology/streaming news and developments.

  • Excellent negotiating and people skills with the ability to easily converse and negotiate with people across a variety of roles and key decision makers.

  • Several years experience developing artist strategy and delivering frontline, artist-focussed marketing campaigns, for example within a record label, artist management company, digital streaming service, radio or TV company.

  • Professional written and verbal communication and interpersonal skills

  • Well organized with the ability to plan and deliver on tight deadlines with excellent attention to detail.

  • A very strong network of music industry contacts that include artist managers, rights holders, booking agents, promoters in the MENA region.

  • Good understanding of music industry supply chain processes and label and repertoire owner set up.

  • Strong analytical skills with an ability to interpret and apply data to inform artist marketing campaigns

 

Additional Information