Head of Content, Label Relations and Artist Marketing MENA

Dubai, United Arab EmiratesFull-time

Company Description

Just hack it !

Deezer is a global music streaming service with over 53 millions of tracks and a leading presence in over 180 countries, with 14 million monthly active users.  

Behind the code and the pixels is our team of 500 music lovers, and we’re building something incredible together. Want in? If you’re looking for an adventure, not just a job, and you fancy seeing ideas come to life in a heartbeat, you’re in the right place.

We dare to challenge the status quo and believe innovation is part of our DNA.

Job Description

MISSION :

Define and implement the content strategy of Deezer in MENA

  • Define the editorial strategy for Deezer in the main markets in MENA 

  • Drive the development of music, podcasts & productions through editorialization, production and acquisitions of new catalogues

  • Coordination with product development for an optimized integration on the Deezer platform

  • Development of editorial marketing strategy, management of new content launches and work together with brand & marketing teams

  • Management of Artist Marketing - Negotiation of special operations, marketing campaigns and development of the relations with labels, artists & managers

EDITORIAL :

  • Creation of the editorial marketing & animations within the Deezer apps

  • Management of music managers in MENA region and of the playlist strategy

  • Management of editorial and marketing relations of the record labels in MENA

  • Coordination of editorial matters for CRM & social media together with Marketing teams

  • Management of the editorial integration of new catalogues together with acquisition teams

  • Development of curation partners with artists or media to ensure reach of our content outside of the Deezer eco-system

  • Monitoring the performance of content & defining together with central editorial teams the tools & needs

LABEL MARKETING

Identify priority projects for Deezer in MENA region

Work with labels on acquiring and launching new music catalogues on Deezer in the MENA region

Develop in coordination with marketing and brand teams special operations for the launch of new albums

Booking of artists for special events or original productions, social media and marketing...

ACQUISITION :

Acquisition strategy for new content development next to the music.

  • radio, TV, audiobooks and other thematics

  • Negotiation and operational implementation

CONTENT PRODUCTIONS :

Production strategy for new content in MENA on platform

  • Creation of original concepts for music productions and podcasts

  • Management of external companies and freelancers helping to deliver production

  • Recruitment and management of production team

Qualifications

10+ years of experience in editorial, entertainment and/or media industry.

Strategic thinker with an eye for detail

Ability to use data and transform it into winning strategies

Good negotiation skills

Experience in music programming and engaging users with curated playlists

Strong knowledge in music across all genres, more specifically Urban, Latin and Pop

Valuable network in the music industry, artists and management

Track record in managing editorial teams and creative people

Good knowledge of the music, streaming landscape

Fluent english speaker

Additional Information

Life @ Deezer 

- Start-up environment and philosophy

- Highly motivated and product-focused people ready to drive innovation

- Based in Paris or Berlin

If you feel like this is the right opportunity for you, press play!
We are an equal opportunity employer.