Global Media Strategy Apprentice

Company Description

We are music and tech fans hailing from all over the globe, working to make Deezer the most personal music streaming service. From data scientists to tech experts, artists & labels specialists to marketers, and even in-house music editors, our team is spreading the love for music to over 180 countries. Supporting local and international artists and bringing them closer to their fans is our mission - we believe music is about diversity, multiculturalism and togetherness. Ready to join the team? We're all ears.

Job Description

This is an apprenticeship starting from October 2022

Context:

We are currently looking for a super talented apprentice to join our global media strategy team.

The mission of the team is to: 

• Understand overarching Deezer business objectives and strategy, and ensure these are translated into the media campaigns

• In collaboration with all the internal touchpoints (media buyers, local marketing teams, Data, growth, product market, studio, customer success) and external touchpoints (tools, agencies & media partners), help develop, implement, analyze and constantly refine our customer acquisition program strategy, and support media buyers with through insights-driven & technical expertise, thought leadership and scalable processes and tools 

What you will do:

Along  with the global media strategy team, your role will be to create the framework that will help the acquisition team to maximize acquisition efficiency on a global scale through the following missions:

• Reporting & Measurement:  Make global reporting easier & always more reliable through the use of dedicated tools hand in hand with the data team; Provide macro insights on campaign performance and communicate key learnings to local markets and acquisition managers

• Media planning: Build the overview of digital budgets for Deezer on a global scale;  Support the global media strategy team in launching, monitoring and reporting on specific campaigns (ex. Artist marketing campaigns, strategic campaigns, A/B tests…); Support  media channels managers with through insights-driven & technical expertise, thought leadership and scalable processes and tools , support the ongoing construction and optimisation of budget allocation between key channels

• Audience Strategy: Manage all audiences creation/optimisation tools for local media teams to use it easily; Deliver audience insights & learnings; Identify affinity audiences to target through our media campaigns

• Competitive Benchmarking: Deliver competitor insights/outside of the industry-relevant insights and strategies in order to inspire and challenge local markets

• Testing: Lead excellent customer experience in scoping & measuring tests (ad creative, ad placement, landing page experience, conversion forms, post-conversion relationship, A/B and multivariate testing, etc).; driving media learning agenda prioritizing tests and trails that will ultimately impact positive revenue growth for Deezer business;  

• Brand Coordination: Coordinating with Brand Marketing team, working hand in hand with offline media and brand managers to build macro digital plans that fits with offline actions.

Qualifications

What we are looking for:

• You are currently attending a Master's Degree in Business or Marketing
• You have ideally a first work experience in online marketing, online advertising, traffic acquisition, and marketing analytics, or in a tech related environnement (esp. tracking)
• A first experience collaborating with web developers on the technical tracking specifications for products, especially for mobile would be appreciated
• You have strong analytical skills and an expert level proficiency in Excel, a passion for data report analysis and case studies 
• You should be self-motivated and able to work effectively in an autonomous environment, proactive
• You work well with many types of people across multiple global offices 
• You are comfortable with multi-tasking in a very fast-paced work environment
• You speak French and English fluently

Additional Information

Life @ Deezer HQ:

• Home of music : deezer premium family subscription offered, opportunity to attend private artists sessions, amazing deezer parties
• English or French language courses open to all
• Gymlib partnership + gym room and yoga/pilates classes on site
• Headquarters in the heart of Paris, at home vibe and rooftop with amazing city views
• Cafeteria stocked with free drinks and snacks daily and weekly casual drinks
• Hackathons & meetups

We are an equal opportunity employer